The Health and Beauty (H&B) industry in the United States is a multi-billionary dollar sector that continues to evolve rapidly. Here are the 10 main brands that dominate the market and have significantly shaped its evolution: 1. **L'Oreal:** A global leader in cosmetics, L'Oreal offers a diverse range of products, from affordable drugstore brands to high-end luxury lines. 2. **Procter & Gamble (P&G):** P&G owns several iconic H&B brands, including Olay, Pantene, Head & Shoulders, and SK-II. They are known for their innovative products and strong distribution networks. 3. **Estée Lauder Companies:** This company houses a portfolio of prestigious brands like Estée Lauder, Clinique, MAC Cosmetics, and La Mer. They cater to a wide range of consumer needs and preferences. 4. **Unilever:** Unilever owns a vast array of H&B brands, including Dove, Vaseline, Axe, and TRESemmé. They focus on affordable, everyday products that appeal to a mass m...